Hotel ticket bookings in Hainan and the three northeastern provinces have achieved double-digit growth
According to the 2022 Spring Festival Tourism Summary Report released by Ctrip on February 6, the fifth and sixth days of the lunar Calendar are the peak days for return trips during this year’s Spring Festival holiday.Shanghai, Beijing, Shenzhen, Guangzhou, Chengdu, Hangzhou, Sanya, Chongqing, Nanjing and Haikou are among the top 10 destinations for Spring Festival return flight bookings.The Spring Festival of the Year of the Tiger coincides with the successful holding of the Beijing Winter Olympic Games. Skating and skiing during the day and staying in hotels and soaking in hot springs at night have become a hot tourist destination this Spring Festival.As of Feb 5, bookings for ski-themed hotels during the Spring Festival period were up 54 percent year on year, and ticket orders for snow, ice and ski resorts were up nearly 40 percent.Under the background of “Local Chinese New Year”, esports, screenplays, audio-visual and other characteristic hotels further enrich tourists’ accommodation experience, and the order volume of esports rooms during the Spring Festival increased by more than 80% year-on-year.The Spring Festival Golden Week also provides families with the best time of the year to walk their children.According to ctrip ticket data, family orders accounted for nearly 40% of this year’s Spring Festival, with families spending 31% more on scenic spots than non-family orders.Among them, the post-80s love to “walk their children” during the Spring Festival, the orders of the post-80s are six times that of the post-90s, and the spending of the post-80s to take their children to scenic spots is 10% more than that of the post-90s.Domestic tourism “a cold one hot” qiao both ends Hainan and northeast wine scene booking double-digit year-on-year growth as the country accurate implementation of the epidemic prevention and control measures, ctrip data show that in 2022 the Spring Festival holiday, this year the Spring Festival travel by plane last year significantly increased compared to the user, reservation for users aged 25 to 34 the passengers accounted for more than 3, at the same time,This year’s Spring Festival with children travel more common, 10, 20 after the significant increase in the proportion.Where are people most eager to book tickets?Data from Ctrip’s platform showed that Beijing, Shanghai, Shenzhen, Chengdu, Hangzhou, Guangzhou, Changsha, Chongqing, Nanjing and Wuhan became the top 10 cities with the most flights booked for the Spring Festival.The TOP10 most popular departure cities from February 4 to February 8 are sanya, Beijing, haikou, Shanghai, chengdu, chongqing, guangzhou, shenyang, Harbin and changchun.Hainan and northeast China became the most popular destinations during Spring Festival.During the Spring Festival, the number of air ticket bookings to Hainan increased by more than 40 percent year-on-year, with women accounting for 53 percent and men for 47 percent.With its unique climate and abundant tourism resources, Hainan is popular with young and middle-aged people aged 25 to 44 and 55 to 79.The ice and snow tourism market in Northeast China continues to heat up due to the success of the Beijing Winter Olympics.During the Spring Festival, air ticket bookings to the three northeastern provinces increased by more than 50 percent year-on-year.Compared with the majority of female users to Hainan, the majority of male users to the northeast skiing and skating.Male users account for 56 percent and female users account for 44 percent.In terms of age structure, the post-90s users have become the absolute main force, accounting for more than 40%.It is worth noting that hotels and scenic spots in Hainan and the three northeastern provinces saw double-digit year-on-year growth in ticket bookings during the Spring Festival.Among them, hotels and scenic spots in Jilin province showed the strongest performance.According to data from Ctrip’s platform, hotel orders in Jilin province rose 153 percent year on year as of Feb 5, with orders for local hotels up 93 percent.Ticket bookings for scenic spots rose 98 percent year on year, and those for night Tours rose 85 percent year on year.During the Spring Festival before the epidemic, the accommodation market showed a stable but rising situation under the intersection of the local and home New Year’s Demands.Data from Ctrip’s platform showed that as of Feb 5, hotel search heat continued to rise during the Spring Festival, up 81 percent year on year.The trend of local tourism is obvious, with local hotels accounting for about 60% of orders.During the Spring Festival, hot spring and parent-child themed hotels are expected to account for 55 percent and 12 percent of the total orders, respectively.Among them, hubei hotel orders increased by 55% year on year, including local bookings of local hotel orders increased by 40% year on year.On the eve of the Spring Festival, “Ctrip New Year Fun Festival” set off a carnival feast of hotel storage. More than 60% of the hotel package products with special benefits can be used during the Spring Festival holiday, which not only brings cost-effective travel for users, but also contributes to the obvious trend of continuous hotel accommodation during the Spring Festival.Users stay in the hotel for longer, most of them choose to stay for 2-3 days.According to Ctrip, as of Feb 5, orders for staying for two consecutive days during the Spring Festival rose 26 percent year on year, and orders for staying for three consecutive days rose 35 percent.Hotel user groups are also changing during the Spring Festival.During the Spring Festival, the main consumer group is 20-40 years old users.Among them, black diamond, gold diamond, diamond users accounted for more than 26%.Interestingly, although the main customer group is concentrated in first-tier and second-tier cities and new first-tier cities, as the consumption level and stage are delayed and sunk in more regions, the acceptance of small-town youth returning home for the Spring Festival to stay in hotels is getting higher and higher.According to Ctrip, as of Feb 5, the proportion of accommodation groups from third-tier, fourth-tier and fifth-tier cities during the Spring Festival increased by 13% year-on-year and 34% compared with 2019.Orders were up 30 per cent year on year.As young people in small towns return home for the Spring Festival, the order volume of rural hotels has more than doubled compared with last year’s Spring Festival.The booking users are mainly post-80s and post-70s.In addition, during the Spring Festival, “Ctrip Spring Festival Hi Play festival” special online “surrounding Chinese New Year” plate.Users can choose the surrounding good places for Chinese New Year according to the city where they are located. The four sections of “Peace of mind in hotels with special price”, “Lantern fair and Temple Fair For New Year”, “Hotel package reunion” and “Bite of Delicious Food taste of Chinese New Year” provide the users with holiday options in terms of living, playing, eating and province.Under the call of the rural revitalization strategy, the Ctrip Vacation Farm, built by ctrip Group in 2021, also achieved good performance during the Spring Festival.As of February 5, Ctrip holiday farm series products average daily orders rose 10% month on month.Ctrip vacation farm Anhui Jinzhai Dawan store, Ctrip vacation farm (Henan Jiyuan Xiaoyoudongtian joint store), Ctrip vacation farm (Earth Cang Changsha Xun Longhe joint store), Ctrip vacation farm (Nanchang Mei Ji Zhu Yin joint store), Ctrip vacation farm (Jiangxi Yashan Yunye Yi joint store) and other heat continues to rise.Fang Zeqian, an industry analyst with the Ctrip Research Institute, said that this year’s Spring Festival has seen a trend of short-distance local tourism, with major scenic spots, downtown business districts and historical and cultural districts across the country bustling with people.According to Ctrip, more than 80% of Chinese tourists choose to visit local scenic spots during the Year of the Tiger, with tickets at scenic spots accounting for 82% in the province.Among them, tourists from Beijing, Shanghai, Wuxi, Chongqing, Chengdu, Guangzhou, Suzhou, Xi ‘an, Kaifeng and Nanjing prefer to visit scenic spots at their doorstep.In terms of age, the post-80s group is the largest, accounting for nearly 50 percent, while the post-90s group accounts for about 30 percent.It is worth mentioning that the year of the Tiger saw a significant increase in the number of post-00s tourists visiting scenic spots during the Spring Festival, with a year-on-year increase of 27%.The TOP5 scenic spots in hubei during the Spring Festival are the house of the three gorges, yellow crane tower, plum garden of east lake, wudang mountain scenic area and wuhan happy valley.In addition, with the enthusiasm for the Winter Olympics continuing to rise and the rapid popularity of snow sports, skiing has become the most fashionable way to open the Spring Festival.In the first three days of the Spring Festival in the Year of the Tiger, orders for ski tickets in Hubei province achieved double-digit growth compared with the same period last year. In the first three days of the Spring Festival, ski resorts such as Baililhuang Ski Resort, Shennongjia International Ski Resort and Jiugongshan Ski Resort were extremely popular.During the Spring Festival of the Year of the Tiger, under the premise of strict epidemic prevention and control, night Tours have been launched in various places to create a strong New Year atmosphere. More and more tourists can truly feel that “this place of peace is my hometown” by participating in night Tours full of the flavor of the New Year.Ctrip data shows that orders of scenic spots with night trips accounted for 35% of the total this year, and the registration growth of scenic spots with night trips was higher.For example, the search heat of Zigong · China Lantern World increased by 300% during the Spring Festival compared with last month.The Kaifeng Song Dynasty Martial Arts City, which not only displays the cultural heritage of the Song Dynasty, but also has such popular performances as iron flower and Water Light Show, saw a 273% year-on-year increase in ticket orders for this Spring Festival, with tourists flocking to the scenic spot to experience night intangible cultural heritage and folk performances.It is worth noting that the Beijing Winter Olympic Games not only brought a fire of ice and snow tourism, but also made the night tour of scenic spots a big trend of Spring Festival tourism.During this year’s Spring Festival, ticket bookings at scenic spots in Hebei province increased 51% year on year, and ticket orders at night scenic spots more than doubled year on year, according to ctrip platform data.In addition, during this year’s Spring Festival, Ctrip community launched a series of Spring Festival activities such as “Fancy New Year’s Day here” and “Homemade New Year’s Day movie”. Users released content in various directions such as New Year’s Day play, hometown food, New Year’s Day flavor blocks and hometown New Year’s Day short videos. The number of relevant notes published increased by 4 times year on year.”Fun Spring Festival plan” theme strategy, covering the Spring Festival play in Beijing, Shanghai, Guangzhou and Shenzhen, Sichuan and Chongqing, Yunnan-Guizhou, northeast China, Hainan and many other places;”The top 10 Annual Lantern Festivals in China”, counting the most annual and most popular lantern festivals in China;”New Year file punch card” thematic guide, around the Spring Festival blockbuster with the same location to provide the audience with travel inspiration…A number of topics have gained high popularity in Ctrip, and the data performance has increased significantly than usual.More and more users choose to first ctrip community grass content, and then start the journey.