The joy of yuanxiao, was the festival with fire instant consumption not only dumplings……

2022-05-05 0 By

Caption: extremely busy during the Lantern Festival fast delivery coordinator Interview subjects provide the xinmin evening news (reporter zhi-gang jin) today is the Lantern Festival, but it is working day, some people forget in advance to prepare the dumpling festival “essentials”, such as “online orders, store delivery, service hours” instant consumption meets the requirements of this part of the consumer.According to jingdong Home and hourly shopping data analysis, the Lantern Festival not only boosted the instant consumption of tangyuan, but also the sales of other gift products, possibly because more and more people regarded the Lantern Festival as another Chinese valentine’s Day.The traditional custom of eating tangyuan on the Lantern Festival makes the sales of tangyuan hot every year.On jd.com’s home shopping and hourshopping platforms, tangyuan is a hot seller. From February 12 to 14, compared with the same period last year, sales in Tianjin, Beijing, Shenzhen and Guangzhou were the highest, while sales in Dalian, Changchun, Wuhan and Chengdu were the fastest growing.The more digestible rhubarb rice dumplings, which replace traditional glutinous rice with yellow rice, have become a surprise surprise amid a trend of healthy eating, with sales growing more than 10 times year on year.As for the flavor of Tangyuan, black sesame, peanut, bean paste and other sweet fillings are still the most popular among consumers, and most people prefer a mouthful of tangyuan and a mouthful of sweet.The Lantern Festival is regarded by many young people as a traditional Chinese Valentine’s Day.Beauty has become a new trend in holiday gift-giving this year, as young people pay for consumer fashions and expressions of affection for their “looks”.Data from JD.com home and Hourbuy show that the overall sales of beauty products increased 8.7 times year-on-year from February 12 to 14.Among them, sales of perfume, skin care set, lip makeup, essence and eye care products increased by more than 10 times year on year, and sales of facial skin care products increased by 8.4 times year on year.It is worth noting that givenchy, sk-ii, estee lauder and other high-end brands also saw a year-on-year growth of more than 10 times, among which givenchy heart limited set was listed in the TOP10 best-selling single products.It seems that the instant consumption channel of “online ordering, store delivery and delivery within hours” is becoming a new choice for consumers, especially the young generation, to buy high-end beauty cosmetics.Of course, gifts for “appearance level” were given regardless of gender, and male skin care products such as men’s facial moisturizer, men’s care fluid, men’s facial cleanser and razor gift boxes also increased by more than six times compared to the same period last year.